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Loca. Imprint.

Loca GmbH

Stubenbastei 10

A-1010 Vienna

+43 (0) 1 512 11 72

www.bettereatbetter.com

office@bettereatbetter.com

Registered office: Loca GmbH

Stubenbastei 10

A-1010 Vienna

 

Commercial register number: FN 394626 h

Commercial register court: Commercial Court of Vienna

UID no.: ATU 67877149

Bank details:

IBAN: AT07 1400 0072 1005 7956

BIC: BAWAATWW

EU dispute settlement

In accordance with the regulation on online dispute resolution in consumer affairs (ODR regulation), we would like to inform you about the online dispute resolution platform (OS platform). Consumers have the opportunity to submit complaints to the European Commission's online dispute resolution platform at  http://ec.europa.eu/odr?tid=121734660  to judge. You can find the necessary contact details above in our legal notice.

However, we would like to point out that we are not willing or obliged to participate in dispute settlement proceedings before a consumer arbitration board.

Liability for the content of this website

We are constantly developing the content of this website and strive to provide correct and up-to-date information.  Unfortunately, we cannot accept liability for the correctness of all content on this website, especially for those provided by third parties. As a service provider, we are not obliged to monitor the information transmitted or stored by you or to investigate circumstances that indicate illegal activity.  Our obligations to remove information or to block the use of information according to general laws due to judicial or official orders remain unaffected, even in the event of our non-responsibility.

If you notice problematic or illegal content, please contact us immediately so that we can remove the illegal content. You can find the contact details in the imprint.

Liability for links on this website

Our website contains links to other websites for whose content we are not responsible. We are not liable for linked websites because we had no knowledge of illegal activities, we have not noticed such illegal activities and we would remove links immediately if we became aware of illegal activities.

If you notice illegal links on our website, please contact us. You can find the contact details in the imprint.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to copyright. Please ask us before you distribute, reproduce or exploit the content of this website, for example republishing it on other websites. If necessary, we will legally prosecute the unauthorized use of parts of the content on our site.

If you find any content on this website that violates copyright law, please contact us.

Photo credit

The images, photos and graphics on this website are protected by copyright.

The image rights belong to the following photographers and companies:

  • Photographer Mustermann

Online marketing

What is Online Marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we operate online marketing. Mostly it is about online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data help us to only really show our content to those people who are also interested and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in our offer. We are aware that this is not possible without conscious measures being taken. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also always provide suggestions for improvement via data. In this way we can target our campaigns more precisely to our target group.

Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data are stored, for example in cookies (these are small text files). With the help of this data, we can not only place advertising in the traditional way, but also present our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and save data from you accordingly. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came from. Technical information can also be saved. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we can also determine your location, we can also save and process this.

Your IP address is saved in a pseudonymised form (i.e. shortened). Clear data that directly identify you as a person, such as your name, address or e-mail address, are only saved in pseudonymised form as part of the advertising and online marketing process. We cannot identify you as a person, we have only saved the pseudonymized, saved information in the user profiles.

Under certain circumstances, the cookies can also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) can also be saved in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all of the advertising tools we use that store your data on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only shows how well-placed advertising measures worked. For example, we can see what measures have induced you or other users to come to our website and purchase a service or product there. Based on the analyzes, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested people.

Duration of the data processing

We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the individual cookies that the provider uses.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit.

We also have a legitimate interest in measuring online marketing measures in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests).

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information on special online marketing tools can be found - if available - in the following sections.

Social media

In addition to our website, we are also active in social media. User data can be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click a so-called social button on our website and are forwarded directly to our social media presence.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

For what purpose is data collected and stored?

The data that is saved and processed through your use of a social media channel is primarily used to enable web analyzes to be carried out. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. In this way, it is also possible for the platforms to present you with customized advertisements. For this purpose, cookies are usually set in your browser, which save data on your usage behavior.

Please note that when you use the social media platforms or our built-in elements, data from you outside the European Union can also be processed, as many social media channels, for example Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights with regard to your personal data.

Which data are saved?

The exact data that is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or who you follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to the data processing, you should read the respective data protection declaration of the company carefully. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you want to assert corresponding rights.

You can find information on special social media platforms - if available - in the following sections.

Facebook privacy policy

We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

  • Facebook pixel

  • social plug-ins (such as the "Like" or "Share" button)

  • Facebook login

  • Account Kit

  • APIs (programming interface)

  • SDKs (collection of programming tools)

  • Platform integrations

  • Plugins

  • Codes

  • Specifications

  • Documentation

  • Technologies and services

These tools enable Facebook to expand its services and to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show the users appropriate advertising, Facebook needs information about the wishes and needs of the people. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way, Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website or products. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

Which data are saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called "hashing" takes place before customer data is transmitted to Facebook. This means that a data record of any size can be transformed into a character string. This is also used to encrypt data.

In addition to the contact details, "event data" are also transmitted. "Event data" means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the already mentioned comparison process, Facebook will delete the contact details again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at  https://www.facebook.com/policies/cookies .

How long and where will the data be stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivate and Delete”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow it.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on  https://www.facebook.com/about/privacy/update .

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are built into our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button

  • "Like" button, share, send and quote

  • Page plug-in

  • Comments

  • Messenger plug-in

  • Embedded posts and video players

  • Group plug-in

on  https://developers.facebook.com/docs/plugins  you will find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can use them to optimize our advertisements.

If you have a Facebook account or  facebook.com  have visited before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. You can also see how Facebook uses the data in the company's data policy at  https://www.facebook.com/about/privacy/update  read up.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used so that the social plug-ins work on our website.
Expiration date: after the session ends

Name: fr
Value: 0jieyh4121734660c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date :: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements under  https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen  change yourself. If you are not a Facebook user, you can go to  http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's data protection, we recommend that you read the company's own data guidelines  https://www.facebook.com/policy.php .

Facebook login privacy policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login procedure saves data about you or your user behavior and transmits it to Facebook.

To save the data, Facebook uses various cookies. In the following, we show you the most important cookies that are set in your browser or that already exist when you log in to our site using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: This cookie is used so that the social plugin works as well as possible on our website.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2121734660SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after the session ends

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better tailor our offers and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your facebook name

  • Your profile picture

  • a stored email address

  • Friends lists

  • Button information (e.g. "Like" button)

  • Birthday date

  • language

  • place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our site or which products you have purchased from us.

By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at  https://de-de.facebook.com/policy.php .

If you are logged in to Facebook, you can change your settings for advertisements under  https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen  change yourself.

Instagram privacy policy

We have built in Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram

Instagram is one of the most famous social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. Our advertisements are only given to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to the Instagram servers. In doing so, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned "event data" are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. That means: if you have an Instagram account or  www.instagram.com  visited, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores exactly.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is set with a high degree of probability for security reasons in order to prevent falsification of inquiries. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie in order to optimize its own services and offers in and outside of Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_121734660124024
Value: no information
Purpose: This cookie saves the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that guarantees functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{” 194.96.75.33 ”: 1901}: 1iEtYv: Y833k2_UjKvXgYe121734660”
Purpose: This cookie is used by Instagram for marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where will the data be stored?

Instagram shares the information received between the Facebook companies with external partners and with people with whom you connect worldwide. The data processing takes place in compliance with our own data guidelines. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you have to delete your Instagram account permanently.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the website, click on "Manage Your Account" and then on "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

We have tried to give you the most important information about data processing by Instagram. on  https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data guidelines. All texts are copyrighted.

Source: Created with the  Privacy generator  by AdSimple

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